Lays company

Week 1.5 Environmental analysis

According to my research, I found the recent statements about environmental factors is the Pepsico sustainability report in 2014. As we all know, the Lays company belongs to Pepsico cooperation, so that I can found some useful information about Lays company. The macro environmental factors includes six items, which are the demographic development, the economic and competitive force, political and regulatory forces, the ecological forces, the social culture forces and the technological forces(Dibb, 2012). Nowadays, the political and regulatory forces has a major impact on marketing policies. For Lays company, they innovate the packaging to make it increasingly sustainable, minimizing our impact on the environment(sustainability report 2014, 2016). The organization in orders to meets the regular of  recycling. 

Table1 

(CBS StatLine, 2016)

According to the table 1, the amount of environmental investments was increased dramatically comparing with 2012 and 2015. That means people pay more attention on environmental issues. For the Lays company, they work to achieve an absolute reduction in greenhouse gas (GHG) emissions across our global businesses (sustainability report 2014, 2016).

(CBS StatLine, 2016)

According to the table 2, the waste issues still are serious problem. The waste of environmental investments by domain has dramatically increased from 39 to 80. Lays company work to eliminate solid waste to landfills from our production facilities(sustainability report 2014, 2016).

There are two tables can showing the   

The Netherland markets has some effects from religions factor. For example, some Dutch people is Muslin, so that they cannot accept the pork. In contrast, some tastes of Lays chips are containing the pork. On another hand, the people in Netherlands have habit of eating potatoes, which belongs to social and culture factors effect on market.    

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References:

 1. Lays Chips logo, Vector Logo of Lays Chips brand free download (eps, ai, png, cdr) formats. (2016). Logotypes101.com. Retrieved 14 September 2016, from http://www.logotypes101.com/logo/lays-chips 

2. Dibb, S. (2012). Marketing concepts and strategies. Andover: Cengage Learning.  

3. Sustainability Report 2014. (2016). pepsico. Retrieved 10 October 2016, from http://www.pepsico.com/docs/album/sustainability-reporting/pep_csr14_sus_overview.pdf  

4. CBS StatLine. (2016). Statline.cbs.nl. Retrieved 10 October 2016, from http://statline.cbs.nl